Sizzlemanship: New Tested Selling Sentences
نویسندگان
چکیده
منابع مشابه
Selling Information Selling Information *
We study a dynamic buyer-seller problem in which the good is information and there are no property rights. The potential buyer is reluctant to pay for information whose value to him is uncertain, but the seller cannot credibly convey its value to the buyer without disclosing the information itself. Information comes as divisible hard evidence. We show how and why the seller can appropriate a su...
متن کاملDesigning New Ways for Selling Airline Tickets
Large body of recent work has been devoted to multi-agent systems utilized in e-commerce; in particular, autonomous software agents participating in auctions. In this context we modify a model agent-based e-commerce system so that it can serve as an airline ticket auctioning system. Such a system can be then combined with a Travel Support System that utilizes ontologically demarcated travelcont...
متن کاملSelling to Strategic Customers: Opaque Selling Strategies
Over the past few years, firms in the travel and entertainment industries have begun using novel sales strategies for revenue management. In this chapter, we study a selling strategy called opaque selling, in which firms guarantee one of several fully specified products, but hide the identity of the product that the consumer will actually obtain until after the purchase is completed. Several fi...
متن کامل[Selling health! A new look at old-time pharmacy almanacs].
Offering images of pharmaceutical products and marketing strategies, pharmacy almanacs are a valuable source when researching the history of medications. The article analyzes the idea of science that was presented in these almanacs and demonstrates how this research source is pertinent to the history both of science and of advertising in Brazil.
متن کاملSelling the Aether - A New Billing Schema for Mobile Advertising
The ubiquity and personalization of mobile phones makes them a promising platform for advertising. Currently, practices known from online advertisement can be adapted, e.g. content-aware ads. However, location as a special feature requires further refinements for mobile advertising. In this paper, we present a conceptual proposal of a billing schema for location-aware advertising. The introduce...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Marketing
سال: 1942
ISSN: 0022-2429
DOI: 10.2307/1246549